My PPC Bidding Strategy

When it comes to my PPC bidding strategy for selling on Amazon, I like to consider a few different factors before setting my bids. First off, I definitely take a look at Amazon’s recommended bid for keywords as a starting point. I mean, they have all the data and insights, so it makes sense to at least consider their recommendations, right?

Amazons Recommended Bid

However, I don’t always blindly follow Amazon’s recommendations. Sometimes I find that their suggested bids are way too high for my budget, especially if I’m just starting out with a new product. In those cases, I’ll often start with a lower bid and see how it performs before gradually increasing it.

Testing and Adjusting Bids

I’m a big believer in testing and adjusting when it comes to PPC bidding. It’s not a set it and forget it kind of thing. I like to constantly monitor the performance of my ads and make tweaks to my bids based on the data I see. If I notice that a certain keyword is performing really well, I’ll increase the bid to try to get even more visibility. On the flip side, if a keyword is not converting, I’ll lower the bid or pause the ad altogether.

Competitor Analysis

Another factor that I take into consideration when setting my PPC bids is what my competitors are doing. If I notice that they are bidding aggressively on certain keywords, I might decide to increase my bid in order to stay competitive. On the other hand, if I see that they are not bidding on a particular keyword, it could be an opportunity for me to swoop in and capture that traffic at a lower cost.

Overall Strategy

In the end, my PPC bidding strategy is all about finding the right balance between Amazon’s recommendations, my budget, and the performance of my ads. It’s not an exact science, and there’s definitely some trial and error involved. But by staying proactive, testing different bid levels, and keeping an eye on the competition, I’ve been able to see some solid results with my PPC campaigns.