What is the Amazon Buy Box?
The Buy Box is displayed on individual product pages and is the fastest and easiest way for a customer to buy.
Most customers won't bother to scroll down and see the full list of sellers on a listing. Instead, they simply go to the recommendations under the Buy Box and make their purchases. If you want to sell more products, you need to know how to win that Amazon Buy Box placement.
As much as 90 percent of Amazon's purchases come from the Buy Box.
Amazon Buy Box Mobile
On desktop devices, customers see the Buy Box, a list of other sellers, and a link to all sellers. The Buy Box has the most prominent position.
On mobile devices, on the other hand, there is only one winner.
The Buy Box is crucial because it is directly below the product photo and price. To see something else, the customer has to scroll down.
What factors influence the Amazon Buy Box?
The exact algorithm used to determine who wins the Amazon Buy Box is a well-kept secret from Amazon to prevent exploitation by sellers.
You can still make sure that you win this place by paying extra attention to the following factors:
- The review score of the listing.Amazon is all about putting the customer first. The more customers buy on Amazon, the more money Amazon makes.
Therefore, customers should be kept satisfied by a good buying experience. This is reflected by the customer who gives you a good feedback score.
- The sending method: FBA vs FBM. Amazon is more likely to give preference to sellers who sell via FBA, because they earn more on that. So think carefully about which shipping method you are going to use.
- The price of the product.Amazon likes a low competitive price. You are expected to be vigilant and keep an eye on the market for price changes.Try to make sure that your price is always lower than or equal to the price of your competitor's Buy Box.
If a high percentage of sales result in bad feedback, then the average feedback will be bad, which can lead to the Amazon algorithm not showing you in the Amazon Buy Box. A good way to help improve your customer feedback scores is to always provide fast and reliable customer service.