Vendor vs Seller Backend Keywords

Alright, so let’s break this down – when it comes to setting up backend keywords for your Amazon listing, whether you’re a vendor or a seller, the general concept is the same. You want to make sure you’re including relevant keywords that potential customers might use when searching for your product.

Differences in Setup

That being said, there are some nuances in how you set up backend keywords for vendors versus sellers. Vendors typically have more control over the backend keywords, as they work directly with Amazon to manage their listings. Sellers, on the other hand, have to work within the Seller Central platform to input their backend keywords.

Commas Between Terms

As for the use of commas between terms in backend keywords, the general consensus is that you should separate each keyword or key phrase with a comma. This helps Amazon’s algorithm better understand the different terms you’re targeting and can improve your listing’s visibility in search results.
In conclusion, whether you’re a vendor or a seller, setting up backend keywords is a crucial part of optimizing your Amazon listing. Make sure to do your research, include relevant terms, and separate them with commas for best results. Happy selling!