Introduction

Alright, so when it comes to ungating on Amazon, there are two main types: brand ungating and product ungating. Both are aimed at unlocking certain categories or products that are restricted to sellers.

Brand Ungating

Brand ungating is all about getting permission to sell products under a certain brand. This usually involves providing invoices or authorization letters from the brand owner to prove that you are an authorized seller. It can be a bit of a hassle, especially if the brand is popular and has strict guidelines for who they allow to sell their products.

Product Ungating

Product ungating, on the other hand, is about getting approval to sell a specific type of product within a certain category. This can involve providing documentation showing that you are qualified to sell that particular product, such as certifications or licenses. Product ungating can be a bit easier than brand ungating, since it’s usually more straightforward and doesn’t involve dealing with a third party brand owner.

Which to Choose?

So, which type of ungating should you focus on? Well, it really depends on your business goals and what you want to sell on Amazon. If you have a specific brand in mind that you want to sell products for, then brand ungating would be the way to go. However, if you’re more interested in selling a variety of products within a certain category, then product ungating might be the better option for you.

Tips for Ungating

Regardless of which type of ungating you choose to focus on, there are a few tips that can help you navigate the process more smoothly. Make sure to carefully read and follow Amazon’s ungating policies, as they can be strict and failing to comply with them can result in account suspension. Additionally, be prepared to provide all necessary documentation and be patient, as the ungating process can take some time.

Conclusion

In the end, whether you choose brand ungating or product ungating, the goal is the same: to unlock new opportunities for selling on Amazon. By understanding the differences between the two and following the necessary steps, you can increase your chances of successfully getting ungated and expanding your product offerings on the platform.