Yes, it’s totally cool to sell cheaper on your own site!

Absolutely, you can sell cheaper on your own website even if you are also selling on Amazon. There’s no rule that says you have to have the same prices on both platforms. In fact, it’s pretty common for sellers to offer discounts on their own websites as a way to drive traffic and encourage customer loyalty.

Just don’t advertise your lower prices on Amazon

The key thing to remember is that you shouldn’t explicitly advertise your lower prices on Amazon. Amazon has strict rules about price parity, which means they want sellers to offer the same prices across all platforms. So, as long as you don’t promote your cheaper prices on Amazon or create price discrepancies between your Amazon listings and your website, you should be good to go.

Keep your pricing strategy on the down low

It’s all about being subtle. You can totally sell cheaper on your own site, but just keep it on the down low. Don’t make a big deal about it or draw attention to the fact that your prices are lower elsewhere. Remember, you don’t want to risk getting in trouble with Amazon and potentially facing consequences for violating their policies.

Focus on providing value to your customers

At the end of the day, it’s all about providing value to your customers. If selling cheaper on your own website helps you offer better deals and attract more customers, then go for it. Just be mindful of Amazon’s rules and make sure you’re not doing anything that could jeopardize your seller account. As long as you’re transparent and honest in your pricing strategy, you should be good to go.