Finding Advertising Costs per SKU on Amazon

Alright, so to figure out how much you’ve spent on ads per SKU on Amazon, you’ll have to dive deep into your Seller Central dashboard. The first thing you’ll want to do is head over to the advertising tab and click on the campaign manager. This is where all the magic happens when it comes to tracking your ad spend on each SKU.

Sorting through Campaign Data

Now that you’re in the campaign manager, you’ll see a list of all your active campaigns. What you’ll want to do is filter your campaigns by SKU. This will allow you to see how much you’ve spent on ads for each specific SKU. You can also break it down further by looking at individual ad groups within each campaign if you want to get super granular.

Utilizing Reports for Better Insights

To get even more detailed insights into your ad spend per SKU, you can generate reports within the advertising tab. There are different types of reports you can run, such as the advertising reports or the campaign reports. These reports will give you a breakdown of your ad spend, clicks, sales, and other important metrics for each SKU.

Monitoring Performance and Adjusting Strategies

Once you have a clear understanding of how much you’re spending on ads per SKU, you can start monitoring the performance of each SKU. Look at which ones are generating the most sales and which ones are eating up your ad budget without delivering results. This will help you make informed decisions about where to allocate your advertising dollars and adjust your strategies accordingly.

Continuously Improving and Optimizing

Remember, advertising on Amazon is a dynamic process. You should always be looking for ways to improve and optimize your campaigns. Keep a close eye on your ad spend per SKU, experiment with different targeting options, ad creatives, and bidding strategies to find what works best for each SKU. By continuously monitoring and adjusting your advertising efforts, you’ll be able to maximize your ROI and drive more sales on Amazon.